The Don’t Ban Equality initiative, which launched in 2019, includes hundreds of companies standing together against policies that limit people’s independence and their ability to make their own personal health decisions. Don’t Ban Equality is the largest movement of companies standing up to support abortion rights and overall reproductive care.

This year, to deepen engagement with an industry that will likely be affected, brands including Glossier, Violet Grey, Lush Cosmetics, goop, The Body Shop, Mutha, Tower 28, and many others have joined the movement and signed on to a public statement that states “there is no equality without access to comprehensive reproductive healthcare.”

This new beauty and wellness brand support comes at a time when reproductive healthcare rights are at great risk. The recently released draft majority opinion in the Dobbs v. Jackson Women’s Health Organization case shows the Supreme Court is poised to eliminate the constitutional right to abortion established nearly 50 years ago in Roe v. Wade. If this decision holds, 26 states are poised to move quickly to ban abortion—leaving more than 36 million women of reproductive age—and other people who can become pregnant—with no abortion access.

“These major and up-and-coming beauty brands touch the lives of millions of women and families across the country, both as employees and customers,” said Shantelle Dockett, Associate Director of Corporate Engagement at Planned Parenthood Federation of America. “Their support shows that they recognize the economic, moral, and physical impact these abortion bans have on their communities and are willing to stand up and support access to reproductive health, including abortion.”

The entire roster of brands signing on to the Don’t Ban Equality Beauty and Wellness campaign as of May 2022 include: about-face beauty, Andalou Naturals, Andrew Fitzsimons (Brand), Beautyologie, Beekman 1802, Beyond Yoga, Black Girl Sunscreen, Caire Beauty, Circumference, cocokind, Dame Products, Ellis Brooklyn, EMILIE HEATHE, Esker Beauty, Fenty Beauty, Fenty Skin,  Ghost Democracy, Glossier, Inc., Glow Recipe, goop, hanni, HBFIT, Hellablack, Hyper Skin, JamieMakeup, Jenny Patinkin Eco-Luxe Beauty Tools, Innersense Organic Beauty Inc., Keira Ashley, KraveBeauty, KYPRIS, Lime Crime, Lip Lab, Lululemon, Lush Cosmetics, MakeLoveNotPorn, MUTHA, natureofthings, Ole Henriksen – Kendo Brands, Otherland, Pacifica Beauty, PATTERN Beauty, Plantkos, Saie, SAINT JANE, Starface, Sienna Naturals, State Of Menopause, Symbiome, Tenoverten, The Body Shop, The Little Market, Tower 28, UNI Refill System, Urban Skin Rx, VIOLET GREY, Veracity, ZIIP, and ZitSticka.

“Sienna Naturals is a brand centered around our community,” said Hannah Diop, Founder and CEO Sienna Naturals. “Pregnant people of color will be disproportionately impacted by an overturn of Roe vs. Wade. We believe it’s important for the beauty community to support our fundamental right to control our bodies and protect access to comprehensive reproductive healthcare because we are a big reason why this industry exists. Our purchases, creativity and innovation fuel the beauty industry and we deserve its support in return.”

“As the founder of a small company whose team is all female, this is a terrifying climate to be in,” said Amy Liu, Founder and CEO of Tower 28.  “I feel a sense of urgency to use whatever platform I have to promote education around reproductive rights and a woman’s right to choose. Thankfully we do have a platform with Tower 28; this campaign will let our consumers, most of whom identify as women themselves, know where we stand on this critical issue while giving them actionable steps to let their voices be heard. I’ve been a vocal advocate for diversity and inclusion in the beauty industry, and gender equality is a topic that is so relevant to this industry as well. We need policies that support people’s health, wellbeing, and autonomy, and these rights are all currently under attack.”

“The leaked draft of the U.S. Supreme Court decision represents a significant step backward in reproductive rights,” said Nicolas Debray, President of The Body Shop, the Americas. “The Body Shop has long advocated for reproductive justice globally and locally, and we believe access to comprehensive healthcare is a basic human right. We’re proud to raise our voice alongside Planned Parenthood to accelerate the movement to protect reproductive rights.”

“With the impending decision of the Supreme Court set to impact reproductive rights, it was imperative for us to pledge our support for Don’t Ban Equality,” said Kara Brothers, President and General Manager of Starface. “Teens and young adults are a huge part of our demographic, and we are committed to creating a world where everyone feels safe and supported to make decisions surrounding their reproductive health.”

To learn more about the Don’t Ban Equality Beauty and Wellness campaign, email [email protected].