Beauty News spoke with brick-and-mortar retailers, a high-touch nail salon business, and a rapidly growing DTC hand sanitizer brand to understand how this deadly second wave is affecting their operations and business strategies.
In the mid-Nineties, Marla Malcolm Beck felt that shopping for cosmetics was a problem that needed a solution. Marla’s answer was to create freestanding beauty stores “where the staff is trained in all brands, is friendly and genuinely wants to help you find the right, personalized solution,” said the CEO and Co-founder of Bluemercury.
According to Bloomberg, Macy’s spokeswoman Blair Rosenberg confirmed that the company will open 25 freestanding Bluemercury stores in 2018, and 30 freestanding stores and locations within Macy’s stores in 2019.
To find out which ones are flying off the shelves at beauty retailers, Beauty Insider talked to reps from Bluemercury, SpaceNK and B-glowing about the best-selling products you may have yet to discover.
The new shop features brow styling, waxing and facials, Bluemercury’s first Darphin Scent bar, as well as an edited assortment of more than 50,000 products from 80 brands including Chanel, La Mer and Mario Badescu.
Luxury beauty products retailer, Bluemercury, plans to rapidly expand retail reach with an increase in stand-alone specialty stores, enhanced digital capabilities and new store-in-store boutiques at Macy’s
The purchase of Bluemercury allows Macy’s to broaden its customer reach to a higher-end customer through a high-touch service and spa model, while gaining access to a portfolio of premium, luxury beauty brands.
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