ColourPop’s new sister brand, Fourth Ray Beauty, is a clean, wellness-inspired skin care line owned by Seed Beauty that promises dermatologist-tested formulas, straightforward communication, and accessible price points.
Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.
In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.
In April inclusive engagement emerged as a focus among the brands leading the set in growth. Both Make Up For Ever and ColourPop excelled at engaging the influencer and everyday consumer through their commitment to an inclusive attitude and accessible conversations.
Here, a preview of a special report on top performing indie brands Tribe Dynamics created exclusively for CEW’s upcoming Newsmaker Forum, Beauty Disruptors: Indies, to be held Wednesday, June 24 at the Harmonie Club in Midtown Manhattan.
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