Seed Beauty Introduces Sister Brand to ColourPop
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Seed Beauty Launches Fourth Ray Beauty
ColourPop’s new sister brand, Fourth Ray Beauty, is a clean, wellness-inspired skin care line owned by Seed Beauty that promises dermatologist-tested formulas, straightforward communication, and accessible price points.
Skin-Tone Inclusiveness: 40 Shades is New Standard
Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.
Sephora’s Highest Rated Products
Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.
Masstige: The Growing Crossover of Mass and Prestige
To better understand the growing crossover between mass and prestige cosmetics, Tribe Dynamics analyzed how influencer conversations are changing the landscape of the cosmetics industry.
Fast Beauty: Taking a Page Out of Fast Fashion’s Book
The name applies the same principles as fast fashion: short trend cycles, speed to market, a huge range of products and highly affordable prices.
Tribe Dynamics: Top 10 Color Brands in May
Tribe Dynamics breaks down the social media campaigns that earned ColourPop and Tarte a place on the Top 10 Color Cosmetics List for May.
ColourPop: A Case Study in Building a Beauty Brand on Social Media
In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.
Tribe Reveals Top 10 Cosmetics Brands on Social Media in April
In April inclusive engagement emerged as a focus among the brands leading the set in growth. Both Make Up For Ever and ColourPop excelled at engaging the influencer and everyday consumer through their commitment to an inclusive attitude and accessible conversations.
The List of Beauty Acquirers Grows Longer by the Minute
In addition to large strategic acquirers and familiar private equity firms, emerging investment firms and rising small-to-midsize multi-brand beauty companies are exercising their purchasing power.
Tribe’s Top Indie Brand Performers
Here, a preview of a special report on top performing indie brands Tribe Dynamics created exclusively for CEW’s upcoming Newsmaker Forum, Beauty Disruptors: Indies, to be held Wednesday, June 24 at the Harmonie Club in Midtown Manhattan.
