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Merit Promotes Aila Morin to CMO Role

Aila Morin, who has played an instrumental role in shaping makeup brand Merit's journey from its inception, has been appointed to the position of Chief Marketing Officer. She previously served as the brand's founding Senior Vice President of Brand, Growth, and Innovation.

Merit Promotes Aila Morin to CMO Role

Aila Morin, who has played an instrumental role in shaping makeup brand Merit’s journey from its inception, has been appointed to the position of Chief Marketing Officer. She previously served as the brand’s founding Senior Vice President of Brand, Growth, and Innovation.

Pattern Beauty Names Christiane Pendarvis Co-CEO

The addition of Christiane Pendarvis marks a pivotal moment for Pattern, signaling a new era in growth for the brand that’s available in 10 retailers globally with more than 50 SKUs across four categories.

A slim red, stiletto heel-shaped lipstick case positioned between a pair of black Christian Louboutin stilettos with red soles. October Cheat Sheet 2023

October 3, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

September 28, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Yaso Murray sitting in front of windows

BeautyStat Names Yaso Murray its First CMO

The beauty industry veteran has a game plan to further raise visibility for BeautyStat, a skin care brand created by Ron Robinson, a triple threat in the beauty space: founder, chemist, and CEO.

How Dove Turns Brand Purpose into Action

Brands have become social activists in recent years, but driving change requires more than just voicing support or monetary donations — one must take action and inspire others to do the same. These steps will help move the mission into motion and create initiatives that have long-term, meaningful impact.

Array of Maesa products around the Maesa logo

Paying it Forward: Maesa Launches Incubator Program for Underserved Founders

Maesa, the mass market’s leading brand incubator, has created some of the top selling brands in beauty, including Hairitage by Mindy McKnight, Kristen Ess, Being Frenshe, ITK, Andrew Fitzsimons, and Flower by Drew Barrymore. As a way to give back and recognize underrepresented voices in the beauty and wellness sector, Maesa is today launching a new program to help early-stage businesses get off the ground with Maesa Magic Incubator.

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