Indie Beauty Spotlight: BYROE
CEW caught up with BYROE skin care founder Amy Roe to discuss how she grew her salad-inspired collection among a sea of brands.
Beauty for All Industries Receives $96M Investment from TPG
Beauty for All has received a $96M investment from TPG Growth to fuel its technology platform and enter new regions.
CEW Taps Beauty for All Community to Vote on People’s Choice Awards
IPSY, the beauty subscription service founded in 2011 and synonymous for its Glam Bags, is today the world’s largest, digitally native, vertically integrated beauty innovation platform. Having acquired BoxyCharm at…
Ipsy Parent Commits to Diversity and Sustainability Missions
Ipsy and BoxyCharm parent, BFA (Beauty for All) Industries, is committed to addressing two of beauty’s leading missions, self-expression and sustainability.
Instagram Live vs Zoom: Beauty Marketers Weigh In
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Top Takeaways from IPSY’s Black Voices in Beauty Event
Here, CEW Beauty News highlights a few of the important topics disused by each speaker during the online event.
Ipsy Taps Morphe Exec for SVP Role
Emine ErSelcuk will oversee the strategy and development of brand, retail and merchandising partnerships.
Ipsy Uses Consumer Data to Create it’s Own Beauty Brand
The company revealed its first brand, Complex Culture, consisting of eight vegan, cruelty-free makeup brushes and two makeup bags.
IPSY Hires First Chief Brand Officer
Jenna Habayeb has been tapped as IPSY’s first Chief Brand Officer.
Ipsy’s Generation Beauty Spotlights Industry Influencers
With representation from 44 beauty brands including NYX, Benefit, It Cosmetics and Tarte, Generation Beauty drew influencers with a combined reach of more than 179 million.
Ipsy.com: Myglam 2.0
Beauty tutorial site Myglam.com has undergone a full-on makeover. For starters, the San Mateo, Calif.-based website co-founded by YouTube beauty darling, Michelle Phan, is now called ipsy.com. Myglam, it seems, served as the beta version of the new site. But no worries, Glam Bags, a subscription-based sampling program, will continue to live on with ipsy.com.
