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Tincture Dropper With Clear Serum Dripping From The Tip

How Sera Labs Attracted Nicole Kidman, TikTok’ers, and Plenty of Post-Oscar Night Buzz

Created by one of the most influential female founders in the consumer products industry, this technology-driven company brings patented innovations for naturally-based skin care, body care, and wellness products to fans of all ages.

Green PIMS branded box in several sizes

Why PIMS is a Beauty Brand’s Secret Weapon

One of the OG custom fulfillment partners, PIMS has stayed modern and nimble to keep up with beauty brands’ evolving demands. Company execs explain why no one does it better than PIMS.

Products On A Shelf Display

Inside the Mind of Walmart’s Creighton Kiper

The Vice President of Beauty for the world’s largest omni-retailer sat for a conversation at CEW’s first in-person Newsmaker Event in three years.

Two women shopping for beauty products

CEW Cheat Sheet: April 5, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.

CEW Predicts 2023’s High Potential Indie Beauty Brands (Part 2)

It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.

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