AI-Powered Beauty

The pandemic has accelerated demand for artificial intelligence-powered beauty solutions that offer hyper-personalized products, contact-free shopping, and ever more engaging brand experiences. Here, CEW Beauty News spotlights the latest AI innovations that promise a new beauty tech era.

Terry de Gunzburg, Haute Parfumerie

Terry de Gunzburg has many great characteristics, one of them is tremendous patience. After all, it took 12 years to perfect her five eau de parfums, which launches in October exclusively at Barneys New York. Terry has had a fascinating and successful career. The French born make-up artist-turned-scientific-cosmetic-mixologist originally studied medicine but swapped her stethoscope for a makeup brush when she was accepted into Carita’s beauty institute in Paris. While working for Yves St. Laurent she created the iconic Touche Eclat. In 1998, after 15 years with Mr. Laurent, she left to start her own company, By Terry. After 200 cosmetics and 21 skincare items, including her signature Baume de Rose healing balm and Light Expert foundation, Terry is making her first U.S. entry into the fragrance arena. (They launched in Harrods in 2012). Formulated by Maison Robertet in Grasse, her liquid concoctions are housed in classic, modern, glass bottles topped with her famed mercury drop.