State of the Industry: Retail
Solutions for Now & the Future

Tim Natividad, TikTok, will showcase how short-form beauty videos have evolved into an unfiltered, multi-dimensional community for dreamers, for explorers, and for anyone who uses beauty products to express and care for themselves. TikTok beauty is all For You, which is changing the industry as it is known. Tim will take the audience through beauty’s explosive growth on the platform, and share how brands are showing up authentically to lead the way.

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Discover new research on how consumers are shopping for beauty and wellness now, including a look at Amazon. Beauty is a source of delight for consumers, but discovering brands and products through digital channels presents challenges for brands.  We’ll explore how to strengthen digital experiences and what every generation wants from the category.

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The beauty customer has changed how and why they buy beauty, not just during the pandemic, but because of how the retail industry has evolved. In this fireside chat led by Elle Magazine’s Kathleen Hou, and Nordstrom’s Debbi Hartley-Triesch will discuss how the retailer has evolved the in-store and digital shopping experiences to serve today’s beauty shopper on their terms.

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From business and politics to culture and social justice, young people across the globe have become a powerful force willing to overturn conventional wisdom and challenge authority. Using entrepreneurial flair and technological know-how they are reinventing culture, disrupting industries, and redefining standards in beauty, fashion, and beyond. In this session, Hana Ben-Shabat, Gen Z Planet, will outline the key characteristics of Gen Z consumers and how they challenge and redefine beauty as we know it.

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Today, BIPOC founders represent less than 5% of a nearly $90 billion venture capital market. As that slowly shifts for the better, we take a closer look at the incredible determination, strategy, and collaboration BIPOC brand founders bring to the beauty industry to achieve success. In this panel led by Ulta Beauty chief merchandising officer Monica Arnaudo, BIPOC beauty brand founders from TULA, Beautystat and Live Tinted discuss how they’ve navigated the industry and share their thoughts on funding considerations, the importance of developing relationships with retailers and staying true to brand values.

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Cosmetic retail sales in China have reached a whopping 62 billion yuan—about $9.7B USD. Curious about how your brand can tap into that growth? Coresight Research will share proprietary data about the market, including three rising trends across Chinese brands’ global expansion, immersive activations, and the fastest-growing sector: Male beauty.

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The founders of Beekman1802 break down their approach to delivering engaging “edutainment” both in-person and online with new hybrid experiences.

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Consumers’ shopping habits are constantly evolving, and the past two years have caused more disruption in the retail space than ever before. Finding opportunities in today’s market requires both analytical expertise and agility. In addition to sharing their essential learnings, these retail leaders will reveal the tactics that keep their audience coming back.

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In the modern omnichannel landscape, how can beauty brands break through the noise and find connections with their ideal consumer? In this session, NielsenIQ will discuss new ways brands can reach targeted customers at scale to drive sales; command attention by delivering real-time, personalized content; and improve digital shelf placement, out of stocks, and their competitive set.

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Innovating digital sales, next-level sampling, a strong sustainability mission, the popularity of fragrance wardrobes, scent as self-care, and the opportunity of genderless scents will all be key contributors to matching and beating fragrance’s two-year sales boom.

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Beauty & Fashion tech solutions such as virtual try on technology have quickly become an essential component of the consumer shopping journey. Perfect Corp has pioneered enhancing brands abilities to innovate with AI + AR digital technologies as a driving force for digital transformation across their organizations. With the release of the world’s first VTO NFT’s, Perfect Corp is leading the way for new engaging ways for brands to enable their consumers to try before they buy.

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The Metaverse may be beauty’s newest playground but what exactly are a brand’s virtual retail opportunities? Neha Singh answers questions on building a long-term retail strategy in this universe.

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