Beekman 1802 Launches Potato-Laced Peel, First Brand Ambassador
The brand best known for goat milk-spiked skin care is broadening its scope with a spuds-based sloughing treatment that’s safe for sensitive skin.
Eighth Day’s Philosophical Ideal is Modern with a Primitive Twist
The results-driven skin care line spotlights cutting-edge bio identical ingredients that reflect what’s already a part of the body and skin.
INNBeauty: Ingredients Meant for Business, Packaging Designed for Fun
When two skin care execs saw white space for something that delivered clean skin care targeting Gen Z at an affordable price point, they jumped on it. Now, their brand, INNBeauty, has crossed the generational divide thanks to its science-led formulas that resonate with all demographics.
Versed New CEO Talks Community, Omnichannel Retail, and (Sneaky) Sun Care
Kerry Sullivan had long been a fan of Versed before being tapped for the top job, and knew it was a matter of when – not if – she would work for the brand.
A Breath of Fresh Aire: New Platform Uses Dermatologists as De-Influencers
Aire, a skin care platform with benefits for consumers and doctors, plans to “educate not influence.”
Vacation Aims to Bring Fun to the Sun Care Aisle
Vacation looks to get everyone inspired to apply suns screen without scare tactics (there’s no mention of melanoma or skin cancer) by launching super playful formats (sun screen that resembles whipped cream from a can, anyone?).
Mother Science Features Novel Molecule to Power Debut Serum
Husband-and-wife duo Ann Marie Simpson-Einziger and Mike Einziger had super successful careers as musicians, but life had other plans when Anne Marie came down with a skin condition that sparked career 2.0. This month the couple launch Mother Science, a biotech beauty brand that harnesses the power of a first-to-market molecule that’s said to effectively improve the appearance of skin discoloration, provide 10 times the antioxidant power of vitamin C, and reinforce the skin barrier.
Arbonne Casts Wide Net in Sustainability Mission, Stays on Direct Selling Course Despite Omnichannel Trends
The global direct-selling company says its successful 43-year history has taught it to stay focused and excel in its lane.
Recovery Care Emerges as Beauty’s New Niche Category
The size of the global facial injectable market is expected to grow at a compound annual growth rate (CAGR) of 10.3% from 2023 to 2030, according to Grand View Research. As a result, the advent of invasive procedures has spawned “recovery care” as a new niche market within beauty, one that’s ripe for the taking. Several brands have identified this need and are carving out a space to create beauty’s latest category.
How Sera Labs Attracted Nicole Kidman, TikTok’ers, and Plenty of Post-Oscar Night Buzz
Created by one of the most influential female founders in the consumer products industry, this technology-driven company brings patented innovations for naturally-based skin care, body care, and wellness products to fans of all ages.
Brand Deep Dive: Bubble, Skin Care That Hits the Spot
Bubble, the Gen Z skin care line, has given the mass acne aisle a much-needed facelift. Its founder, Shai Eisenman, discusses why she thinks the brand is winning, citing multiple versions of products, consumer testing, and Bubble’s best marketing tool.
Elli K Beauty Looks to Bottle the Magic of Sedona in a Skin Care Line
Inspired by the healing forces of Sedona’s electromagnetic earth energy, Elli K Beauty aims to deliver skin care ingredients rooted in Arizona’s nature.