Mass Beauty’s Challenges Explained
Efforts by mass retailers to elevate beauty departments have not paid off—yet, according to recent Nielsen data.
Efforts by mass retailers to elevate beauty departments have not paid off—yet, according to recent Nielsen data.
Nielsen will share the intel brands need to know about the evolved consumer in order to improve business outcomes and stay competitive at CEW’s State of the Beauty Industry Report 2018/2019 event in Manhattan on February 5.
For the first time, Google will be a presenter at CEW’s annual State of the Beauty Industry Report 2018/2019 event, which highlights 2018 beauty accomplishments and forecasts 2019’s big trends.
Beauty executives gathered Thursday morning for a deep dive into beauty’s performance in 2017, as well as a forecast on what should be on their radars for 2018 and beyond.
At the event, learn the top winners in beauty for the prior year, and what will shape the industry in the coming months.
In a report titled “But Naturally!” Nielsen said the naturals make up 41% of India’s personal care products market by sales, according to Livemint.
NPD reported that prestige beauty continues to outpace mass beauty with a 6 percent jump for the 12 months ended December, while mass beauty sales grew 2 percent.
Winning prestige companies included LVMH (+11%), Chanel (+6%), Shiseido (+4%) and L’Oréal (+3%).
The gap between prestige and mass was seen in all beauty categories, with prestige skin care growth +2% and in mass +1%; prestige makeup +6%, mass makeup -1%; prestige fragrance +2%, mass fragrance -4%.
Eco-friendly companies can gain consumers’ trust by entering for a chance to win CEW’s Eco Beauty Award.