You’ve just had a baby and…it’s a serum! Now, time to place this gem where lots of people can buy it, right? Not (quite) so fast. Listen in as a veteran cosmetic chemist turned entrepreneur shares the steps to prepping for, then scoring, then keeping a big deal with a big retailer.
Ulta Beauty is launching their inaugural Muse Accelerator Program, a course dedicated to supporting early-stage BIPOC beauty brands.
With a flurry of acquisitions punctuating 2021, and new brands popping up at every turn, which ones are worthy of our attention and defining beauty’s new frontier? Here, a list of brands to keep on the radar for 2022 as selected by CEW’s editorial team.
Launched in 2019, BeautyStat’s mission is to scour the planet for new beauty ingredients and technologies.
BeautyStat founder, Ron Robinson, knew he had a viable brand on his hands when he discovered a stable form of vitamin C, delivered in a great texture, and backed by independent clinical testing. Ron, a trained cosmetic chemist, is his own toughest critic.
Ron, who is also a resident beauty expert for Allure and Refinery29, shares a bit about his own experience as a Black man in beauty, how BeautyStat Cosmetics is navigating the ‘now’ normal as a startup and how his company is giving back.
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The brand’s is utilizing a new technology that prevents oxidation of Vitamin C, allowing its formulas to deliver full-strength results without degrading over time.
What started out as a social community website for beauty consumers looking for advice and product information is today re-launching as a retail and beauty content destination with more than a half dozen retailer partners—and counting.
