Exclusive: Jeanine Lobell Takes Neen to Brick-and-Mortar Retail
Launched just over a year ago to target Gen Z, Jeanine Lobell’s DTC…
Attitude’s Oceanly Range Dips into Makeup
Canada’s uber-clean personal-care juggernaut takes on the color…
Circana on the “Treat” Mindset
Whether it’s a mood-booster, form of escapism, or a means of self-expression, beauty…
Sharon Chuter’s New Campaign Challenges Those Who “Don’t See Color”
In her latest industry-shaking campaign, UOMA Beauty founder Sharon Chuter addresses those who…
Beautyblender Bounces into Pre- and Post-Makeup Application
The brand behind the iconic teardrop-shaped makeup sponge adds two products that expand…
Laura Geller Beauty Celebrates National Mature Women’s Day with New Campaign
Actress, author, and producer Ali Wentworth stars in the tongue-in-cheek video, “The Invisible…
Clean Beauty Indies Get Another Pop-Up Powered by Indie Darling Lynn Power
The Conscious Beauty Collective has established its third pop-up, this time in Rancho…
E.l.f. Beauty Gets Fashionable with American Eagle Outfitters
A collaboration between two iconic Gen Z brands – and their buzzworthy CMOs…
Match My Makeup: Makeup Customization Via Breakthrough Technology
Utilizing a mix of art (via makeup artists) and science (exacting algorithmic tech),…
Where to Sell Next: The Big Question Facing Natural Brands
Despite brisk e-commerce sales and communities of loyal fans shopping at small neighborhood…
