CEW Exclusive: Olaplex Launches Dry Shampoo That Treats Scalp Health and Bonds Damaged Hair, Too
The brand’s No. 4D formula goes beyond typical oil-absorption to soothe scalp itch ...
July 2022 Product Watch: Hydration Nation
From hair care to makeup to skin care, brands are homing in on ...
Olaplex Launches AI-Inspired Gender-Neutral Virtual Team Member
Olaplex has launched an AI-generated virtual team member to engage with their community ...
Olaplex’s JuE Wong Talks Social Growth, Sustainability, and Transparency
Olaplex CEO and serial TikToker, JuE Wong, shares the brand’s secret to success ...
Social Media Star Olaplex Talks Platform Strategy, Launches Leave-In Hair Serum
Olaplex CEO JuE Wong talks about the brand's platform strategy for its award-winning ...
Editor’s Picks: Brands to Watch in 2022
With a flurry of acquisitions punctuating 2021, and new brands popping up at ...
Dissecting Olaplex’s Leadership Role on TikTok
Beauty News we caught up with JuE Wong, CEO of Olaplex, and Vanessa ...
April Product Watch: Brands Reformulate & Refresh
In time for Earth Month, brands are offering ways for consumers to make ...
Olaplex Launches Interactive Tool, The Pro App
The hair care brand best known for repairing and protecting hair has launched ...
Advent International Spotlights Premiumization, Olaplex Acquisition
A recent video from global private equity firm, Advent International, focuses on premiumization, ...
Olaplex Takes Flight During Pandemic
JuE Wong became CEO of Olaplex in January 2020, two months before the ...
PE Firm Advent Buys Olaplex
Private equity firm, Advent International, has agreed to acquire Olaplex, the professional hair ...
