March 2022 Beauty Product Watch: Self-Care Rituals Take Center Stage
Many of the latest beauty launches center around self-care, a sign of how the past few years have taken a toll.
Indie Beauty Spotlight: Beauty Partners LLC, Managing Partner, Barry Shields
Beauty Partners was founded in 2010 by Barry Shields, a beauty executive who’s held roles at Procter & Gamble, Revlon, and Coty. Joining Beauty Partners’ stable of brands, which consists of Red Carpet Manicure and Arches and Halos, is Nailtopia, one of nail’s newest players in the clean and green space thanks to fruit and vegetable extract-infused formulas that look to deliver six days of chip-free wear.
Editor’s Picks: Brands to Watch in 2022
With a flurry of acquisitions punctuating 2021, and new brands popping up at every turn, which ones are worthy of our attention and defining beauty’s new frontier? Here, a list of brands to keep on the radar for 2022 as selected by CEW’s editorial team.
“Claws” x Pear Nova Collab on Nail Collection for Hit TV Series
Vegan nail lacquer brand Pear Nova has partnered with the hit TNT TV series “Claws,” on a nail polish collection inspired by the series. The range is a nod to the show’s dark comedic take on South Florida nail culture.
Dazzle Dry Nail System Aims to be Beauty’s Worst Kept Secret
If you haven’t heard of Dazzle Dry, buckle up because the quick dry, non-toxic nail system is about to take the nail category by storm. Here, Dr. Valenty talks about Dazzle Dry’s unique formula, and Brian McGee, the company’s General Manager, discusses the nail polish system that’s sweeping the nation.
Indie Beauty Spotlight: Auda.B Focuses on Inclusive Nail Care
Auda.B is the first Black-owned nail lacquer brand to become available on Nordstrom.com, as the retailer seeks to grow its Inclusive Beauty assortment.
Black History Month Brand Spotlight: Pear Nova
In 2013 when Pear Nova launched, there was a void in medium to dark skin tones being shown center stage in the nail world.
Deep Dive Into DIY’s Strongest Beauty Player: Nail
CEW Members: Please login to view this page. Non-Members: Join CEW to access all pages, articles and reports.
DTC Nail Color Brand Wins ThirdLove’s Black Female Entrepreneur Program
Arah Sims, Founder and CEO of Kyütee Beauty, has been selected as the recipient of ThirdLove’s The TL Effect Program.
October Product Watch
This month, the at-home DYI trend is given a boost with professional-grade tools for hair and skin care.
September Product Watch: Skin is (Still) In
Brands are continuing to lean into a variety of skin care solutions, from treatments that combat ‘maskne’, to cleansers that promise youthful skin as consumers practice makeup-free lifestyles and self-care.
Paintbox: From Color Theory to Color Therapy—How a Nail Biz Operates in a Pandemic
CEW recently spoke with Paintbox CEO, Jane Hong, about pivoting to e-commerce, the consequences of not doubling-down, and how such a high-touch business operates post-lockdown.
