Indie Beauty Spotlight: Beauty Partners LLC, Managing Partner, Barry Shields

Beauty Partners was founded in 2010 by Barry Shields, a beauty executive who’s held roles at Procter & Gamble, Revlon, and Coty. Joining Beauty Partners’ stable of brands, which consists of Red Carpet Manicure and Arches and Halos, is Nailtopia, one of nail’s newest players in the clean and green space thanks to fruit and vegetable extract-infused formulas that look to deliver six days of chip-free wear.

Editor’s Picks: Brands to Watch in 2022

With a flurry of acquisitions punctuating 2021, and new brands popping up at every turn, which ones are worthy of our attention and defining beauty’s new frontier? Here, a list of brands to keep on the radar for 2022 as selected by CEW’s editorial team.

Dazzle Dry Nail System Aims to be Beauty’s Worst Kept Secret

If you haven’t heard of Dazzle Dry, buckle up because the quick dry, non-toxic nail system is about to take the nail category by storm. Here, Dr. Valenty talks about Dazzle Dry’s unique formula, and Brian McGee, the company’s General Manager, discusses the nail polish system that’s sweeping the nation.

October Product Watch

This month, the at-home DYI trend is given a boost with professional-grade tools for hair and skin care.

September Product Watch: Skin is (Still) In

Brands are continuing to lean into a variety of skin care solutions, from treatments that combat ‘maskne’, to cleansers that promise youthful skin as consumers practice makeup-free lifestyles and self-care.